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The View from Catalyst 2011

- Selling News

The seller team here at eBay.co.uk was out in force at Channel Advisor's Catalyst Europe conference, which took place in London on 17 & 18 May.

It was a great event for ecommerce professionals, where online retailers from the UK and beyond could get together to network, learn some new tricks and see presentations from some of the world's leading online brands. eBay's VP for EU Marketplaces, Clare Gilmartin, was a keynote speaker at the event, where she shared her vision of current and future trends in online shopping.

After summarising how multichannel  had become an essential strategy for all kinds of retailers, Clare went on to explain how two trends - vertical shopping and mobile - had redefined online retailing in 2010.

For example, eBay launched its Fashion Outlet to reflect the fact that consumers increasingly expect to buy products from different categories in different ways, and this proved so successful that it now planned to expand the verticalised experience to other product categories such as Technology and Homes & Gardens.

Meanwhile over the same period, mobile shopping crept up from representing a tiny proportion of eBay sales to accounting for $2 billion in revenue in 2010 and an expected $4 billion in 2011. This massive growth, driven by 35 million downloads of eBay apps across various smartphone platforms is also led out of the UK, Clare revealed. In the UK alone, someone buys an item on eBay via their mobile every two seconds.

Catalyst slideClare also said she expected growth in mobile shopping to accelerate even further in the coming years. She also predicted it would become even more exciting and engaging by new developments that might allow someone admiring someone else's handbag in the street to identify where it came from, how much it cost and then buy the item all by taking a single picture on their mobile phone.

If you missed Clare's presentation you can download it via Channel Advisors website (registration required) along with keynotes from other speakers.

All in all it was a great event, and you can find out more about ChannelAdvisor EU Catalyst on Tamebay, which covered the conference in depth

Featured Seller - Cross boarder trading with London Magic Store




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