Spring Seller update:eBay Announces Changes and Buyer Tools
February 28, 2012-
You may have seen that we’re planning to make some changes to eBay, which aim to improve the buyer and seller experience on eBay. To help you understand the changes and what you need to do, we've outlined the details of what’s being introduced and included a checklist to make sure you’re ready for the changes. For further details please visit the eBay Seller Release news page or click on the video to the left.
1. Updated Fee Structure
Fee changes in technology categories
On 3 May we'll be changing the final value fees for technology categories from 3% to 5%. This will help enable us to make further improvements to the shopping experience and help drive more buyers to the site.
If you'd like more information on the updated fees structure visit the fees details.
B2C Motors insertion fee price change
The same date, we'll be increasing insertion fees from £8.00 to £10.00, (IE Euro 9 to Euro 12) in the motors category. We'll also be making the Gallery Plus feature free for all business sellers in the Motors category.
On 1 May 2012, we'll be reducing the final value fee discounts on transaction for eBay top-rated sellers (eTRS). All other benefits of the eTRS programme will stay the same, including promotion in Best Match searches, which offers significant business benefit.
We're always working to evolve eBay to make the site faster and easier for buyers, including those using mobile devices, to make sure we're providing what buyers are looking for. We'll be launching a number of new features in 2012, which will put more emphasis on the need for high quality listings and we'll update you as these new features come to fruition.
Category and item specifics changes
By 3 May 2012, we'll have made changes to categories and item specifics to make it easier and more intuitive for buyers to find what they’re looking for.
If you'd like more information about the category and item specific changes, visit the eBay site.
We've increased the number of categories in which you must list your item(s) with a matching product from the eBay catalogue.
From April 2012, we'll be testing a new merchandising placement above the item description on the item page. We'll be rotating the same, related or similar items from a sellers inventory, as well as including items from other similar sellers - and vice versa. From 28 March 2012, we'll be displaying an advertising placement on the right-hand side of the item page, in addition to the advertising that is already included on the item pages of private sellers.
If you'd like more information about the Merchandising test and the new advertising placement, visit the eBay site.
Drive sales with My Vehicles
From the week beginning 19 March 2012, we'll be introducing a new feature called My Vehicles. The feature will capture a buyer’s vehicle details and provide personalised search results when a buyer is searching for Vehicle Parts & Accessories.
From today, buyers will be able to clearly see the manufacturer warranty in the product description for all electronic items. You may already be showing manufacturer warranty details in your item description, but using the new item specific field will help make it easier for buyers to find the warranty when searching.
3. Driving service quality
Handling time changes
From early June 2012, you'll be able to show same-day dispatch time on your listings. You'll also be able to give reasons for longer handling times in the case of presale or custom items.
Expanded Buyer Protection
From 1 April 2012, we'll be expanding the number of categories covered by eBay Buyer Protection to increase confidence in buying on the site. The following categories will be added:
Custom made items (delivered in 45 days)
Airline flight tickets
Anything equivalent to cash (including retail gift cards)
4.Seller protection and tools
Increased protection for sellers
We're introducing new safeguards to increase the protection of sellers against unfair feedback and detailed seller ratings from the end of March 2012. These safeguards include the removal of:
Feedback on unpaid items
Automatic 5-star detailed seller ratings for communication
Between early May and late June 2012, you'll be prompted to ‘opt in’ to manage your own settings for postage, returns and payment information from one central location. These settings - called ‘business policies’ – will help save you time when creating and updating listings.
We're making it easier for sellers looking to sell internationally, with a number of improvements planned throughout 2012. The new International Selling Hub has already been introduced on eBay and has helped to increase clarity on customs duties for international buyers.
At the moment, we're running a series of trials and additional improvements with a small number of sellers, with the aim of introducing the new feature(s) later in the year.
So what do you have to do as a seller? We have compiled a seller checklist to ensure that you are prepared for the changes once they come into action:
Familiarise yourself with fee changes in any category in which you are selling. It's important to note the date in which the changes will be coming into effect and adjust your price scheme accordingly
Add item specifics to your listings to ensure that your items be included in relevant buyer searches. It may be helpful to read our guide to good listing practice
Find out if your listings will be changed by the introduction of new categories to the eBay catalogue. Work to match your items with a product from the catalogue by May 2012, otherwise you will risk your listing being removed and losing sales
If the products you are selling come with a manufacturer warranty, don't forget to update your listings as buyers will be filtering searches to include warranties
Review your 'Business Policies' for all of your listings to ensure that they are up to date and can be applied to all listings from late May – early June 2012
From early May 2012, we'd recommend that you clearly outline the conditions of how a buyer can return an item in the returns policy to reduce the number of returns-related questions you receive
From 19 March 2012, if you're a motors seller in the parts & accessories category, assign compatible car models to their parts to benefit from the introduction of My Vehicles.
In the video below, Angus McCarey, Senior Director of the European Seller Experience, explains some of the changes to the marketplace in the coming year.